Filipinos love selfies! And Ipanema innovated the “selfie” with their renowned slipper brand. This paved way to #Ipanemaselfeet. Ipanema Selfeet is a full blown campaign with both online and in-store activations. It also had a 3 leg event that took place in Manila, Cebu, and Davao. It gave everyone the chance to step in to an adventure and go to different places and scenario in just a single location. Lots of fun-filled activities took place with hourly raffle draw and special performance from popular celebrities.